With over 20 years of hands-on experience in the automotive industry, Susan Wooley is a powerhouse in automotive retail, finance, and leadership. She began her journey at Tom Ball Ford in Tomball, Texas, quickly rising through the ranks from BDC to a finance manager position at Planet Ford in Houston in 2005. It was there she met Tom Stokes, launching a partnership that has now come full circle.

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As CEO of Dealer Group of America, Susan is laser-focused on innovation, operational excellence, and driving profit performance. She brings unmatched expertise in closing car deals, securing consumer funding, and building high-impact finance departments that deliver serious backend results—warranty extensions, alarm services, paint protection, and more.

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Now at the helm of MovingIron.com, Susan is committed to making it the number one event company in the U.S. automotive landscape once again. She is also spearheading the launch of video-based sales and F&I training for PlaybookforSuccess.com, a training platform designed specifically for car pros, by car pros.

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A fierce advocate for growth mindset, retention strategy, and dealership profitability, Susan is proof that real industry leadership doesn’t just happen—it’s earned. And she’s just getting started.